On days when you are really pressed for time, apply the base color to the eye then skip to mascara and you’re done.

When applying eye shadow to the crease of the eye, keep your eyes open and slightly tilt your head backward. This will enable you to better see the shape you are creating and allowing the shadow to go into the crease.

For more mature skin use iridescent shades sparingly.

If you have puffy eyelids do not use iridescent or frosted shadows in light colors or white. Use softer, matte colors.

Mascara
If your mascara is new and the deposit on the wand is plentiful, tissue off the wand before applying to prevent smudging.

To get more product on the mascara brush try twirling the brush. Pumping it will cause the product to dry out sooner.

Try experimenting with different colors of mascara – maybe brown, navy or green.